As the Art Director for ModCloth's "Live Against the Current" campaign, I designed billboards that were featured in the New York subway and the New York Store. The campaign highlighted the personal journeys of Halsey, Awkwafina, Dascha Polanco, and Hari Nef, each sharing their stories of resilience and overcoming challenges. Through bold visuals and intimate storytelling, the billboards embodied the spirit of living and dressing against the current, capturing the essence of individuality and empowerment at the heart of the brand.