At Darkroom, I developed a comprehensive brand identity system for Knotty, a brand that champions inclusivity and body positivity through affordable, quality underwear. The identity system included defining the brand’s promise, belief, purpose, and value propositions, alongside creating a cohesive visual language with customized logos, typography, and a vibrant color palette. This system embodied Knotty’s fun, confident, and inclusive ethos, ensuring consistency across all touchpoints and helping the brand resonate with its target audience.